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Already have one or a few Hyper Casual games done? Good! Get some tips to improve them now!

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Diving into the themes: a look at the top 8 common hyper casual game styles

Hyper casual games have become increasingly popular in recent years, thanks to their simple and addictive gameplay. But with so many hyper casual games available, it can be difficult to know which ones to try and what to explore. In this article, we'll take a look at some of the

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Visual themes in hyper casual games: what's popular?

It's not just the gameplay that makes hyper casual games appealing - the visual themes also play a big role in making them attractive to players. In this article, we'll take a look at some of the most popular visual themes in hyper casual games and how they contribute to

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Acquiring and retaining players: the winning strategies for hyper casual games

Acquiring and retaining players can be a challenge for developers, as the competition is fierce in the mobile gaming market. In this article, we will explore effective methods for acquiring and retaining players for hyper casual games, as well as the pros and cons of each method. First, let's define

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Beyond in-app purchases and ads: exploring alternative monetization strategies for hyper casual games

Monetizing hyper casual games can be challenging, as traditional methods such as in-app purchases and advertising may not be as effective in a hyper casual context. In this article, we will explore alternative monetization strategies for hyper casual games that developers can use to generate revenue. Subscriptions One alternative monetization

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Free to play or pay to play: the pros and cons of using free-to-play business models in hyper casual games

One business model that is commonly used for hyper casual games is the free-to-play model, which allows players to download and play the game for free, with the option to purchase in-game items or features. Get confortable and keep reading, in order to absorb all the knowledge juices about to

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Partnering for success: the role of cross-promotion and partnerships in hyper casual games

Have you stopped to consider the role of cross-promotion and partnerships in driving player acquisition and engagement? Cross-promotion refers to the practice of promoting one's own game within another game, typically through in-game ads or other types of marketing. Cross-promotion can be an effective way to drive player acquisition and

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The future is now: how emerging technologies could transform the hyper casual game market

The rapid pace of technological advancement means that the landscape of the gaming industry is constantly changing, and it is important for developers of hyper casual games to consider the potential impact of emerging technologies on the market. One emerging technology that could potentially transform the hyper casual game market

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Building a community: the importance of community management in hyper casual games

Developers of hyper casual games need to be very attentive to this topic - building and maintaining a strong player base. One way to do this is through effective community management. Community management refers to the process of building and maintaining a community of players around a game. This involves

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Going Global: the challenges and opportunities of localizing hyper casual games

If you are really serious about the success of your hyper casual game, you cannot forget about making sure it is ready to be enjoyed by users all around the world! Consider the global market and the potential for reaching players in different regions - this can involve localizing the

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Reaching new players: the power of social media and other marketing channels for promoting hyper casual games

In order to be successful, it is important for developers of hyper casual games to have a strong marketing strategy in place to promote their games and attract new players. One effective way to promote hyper casual games is to use social media and other online channels. By leveraging social

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Keeping players engaged with user-generated content: the benefits and challenges of incorporating UGC into hyper casual games

Have you heard of UGC? That means User Generated Content, and if you haven't, you definitely will soon! This is a highly trending topic in games, specifically in connection to blockchain and NFTs and such, where users can create their own content and possibly earn some money along the way.

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Expanding your reach: the challenges and opportunities of developing hyper casual games for multiple platforms

Hyper casual games are known for their simple, easy-to-learn gameplay and quick session times, and they are a popular choice among mobile gamers. However, these games are not limited to mobile platforms - they can also be developed for desktop, console, and other platforms. Each platform has its own unique

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Keeping players engaged: the power of in-game events and updates in hyper casual games

There is no denying - in order for your hyper casual game to be successful, it is important to keep players engaged and coming back for more. One way to do this is to regularly introduce new content and events to the game. You mught have heard of the term

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Unlock the power of analytics: how to use data to drive success in your hyper casual game

Hyper casual games are known for their simple, easy-to-learn gameplay and quick session times, and they are a major part of the mobile gaming market. These types of games are designed to be played in short bursts and can be picked up and played by anyone, regardless of their skill

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Unlock the potential: how loot boxes can enhance hyper casual games

Loot boxes have become a popular feature in many mobile games, including hyper casual games. But what are loot boxes, and how do they work in hyper casual games? In this article, we'll explore the concept of loot boxes and the potential benefits and concerns of using them in hyper

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How about a Battle Pass on your hyper casual game?

Looking to add more content to your hyper casual game? Maybe it’s been successful, but now you want to turn it into something closer to a hybrid casual experience? A Battle Pass is a feature in a game that allows players to unlock in-game items or bonuses by completing

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Ready, set, launch: a step-by-step guide to launching your hyper casual game

Getting ready to launch your game? Super exciting times! 🚀 The launch plan for an hyper casual game will depend on the specific goals and resources of the developer. That being said, there are a few key steps that are typically included in a launch plan for an hyper casual game.

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Apple's changes to App Store privacy policies: what does it mean for hyper casual games?

In 2021, Apple made a number of changes to its App Store policies that aimed to improve user privacy and give users more control over their data. These changes required app developers to self-report their data collection practices and to obtain explicit user consent for tracking. While these changes were

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Everything you need to know about LTV

Did you hear that increasing the LTV of a game is one of the best ways to ensure its long term success, but got confused with that sentence? Maybe you do not know what LTV means, what it measures, and how to calculate it? It is possible you have seen

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3 Reasons why Unity is the top game engine choice for hyper casuals

If you have been been creating (or thinking about creating) hyper casual games on mobile, certainly you have noticed that Unity seems to be the engine of choice for most teams, big and small, to create such games. We're going to explore below why this is the case. Unity is

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Hybrid Casual — the new trend in mobile?

For anyone checking mobile games news, or really by just playing some games casually, it's probably clear that hyper casual games are very popular, successful, and here to stay. But there is one big, ingrained problem with hyper casual games, which we have discussed in the past: they are usually

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Best tutorials: hyper casual game dev in Unity

Hello hyper casual game developer! Hopefully by now, if you have been following our previous articles, you are well motivated and already on your way to building a successful and fun game that many players worldwide will be able to enjoy. On the other hand, if you are still starting,

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What comes next in the future of hyper casual games?

Throughout 2020 and 2021, hyper casual games have become widely known. After all, that is the main reason why you are reading this, correct? ;) Backtracking slightly, looking at the reasons that made hyper casual games so popular, there are two main factors: very easy to make, and very easy to

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Picking a Publisher to Launch Hyper Casual Game

If you have been following the hyper casual market for the past months, you surely noticed there's a couple of big players operating in it. And if you have checked the market trends, and installed a couple of random mobile games from chart tops or advertising, it is very likely

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Twists and Tips to Build Your Hyper Casual Portfolio

Looking for ways to broaden your current portfolio of mobile games? Have you been investing in the hyper casual genre and want to make sure you reach the most players possible? Look no further! Before we get started, make sure that previous projects are stable and under control. Confirm that