Beyond in-app purchases and ads: exploring alternative monetization strategies for hyper casual games

Monetizing hyper casual games can be challenging, as traditional methods such as in-app purchases and advertising may not be as effective in a hyper casual context. In this article, we will explore alternative monetization strategies for hyper casual games that developers can use to generate revenue.

Subscriptions

One alternative monetization strategy is subscriptions. Subscriptions can provide a steady stream of revenue for developers and offer players access to exclusive content or features. In the context of hyper casual games, subscriptions could be used to offer players access to premium levels, exclusive characters, or other special content.

Cloud Gaming

Cloud gaming is another alternative monetization strategy. Cloud gaming allows players to stream games on their devices, eliminating the need for them to download and install the game. In the context of hyper casual games, cloud gaming could be used to offer players the ability to play the game on multiple devices or to offer them the ability to play the game on devices that might not otherwise be able to run it.

Blockchain

Yet another alternative, using of cryptocurrency and blockchain technology. Hyper casual games can use this technology to create virtual assets and in-game items that can be bought and sold with cryptocurrency. It could also enable players to own their assets and take them to other games, opening up new revenue streams for the developer.

While these alternative monetization strategies can provide new opportunities for generating revenue from hyper casual games, they also come with their own set of challenges. Subscriptions, for example, require developers to consistently provide new and engaging content to keep players interested and willing to pay. Cloud gaming can be technically demanding and may require significant infrastructure and resources to implement. Using cryptocurrency and blockchain technology is still a new field and its adoption rate is not guaranteed, it also requires a significant investment in security and compliance.

In-app purchases and advertising are still the most popular monetization strategies for hyper casual games, but developers should feel encouraged to also explore alternative revenue models such as subscriptions, cloud gaming, and cryptocurrency. These alternative strategies come with their own set of benefits and drawbacks, and developers should carefully consider them before implementing any of them. The key is to find the right balance between providing an enjoyable experience for the player and generating revenue for the developer.