Visual themes in hyper casual games: what's popular?

It's not just the gameplay that makes hyper casual games appealing - the visual themes also play a big role in making them attractive to players.

In this article, we'll take a look at some of the most popular visual themes in hyper casual games and how they contribute to the overall appeal of the game.

Cartoon

One of the most popular visual themes in hyper casual games is the cartoonish or colorful theme. Many hyper casual games feature bright, cartoon-like graphics that are appealing to a wide range of players. These graphics are often simple and easy to understand, making them perfect for casual gamers. Games that feature this type of visual theme include Subway Surfers, Temple Run, and Super Mario Run.

Retro

Another popular visual theme in hyper casual games is the retro or pixelated theme. Some hyper casual games take inspiration from classic arcade games, featuring retro or pixelated graphics. These types of games often have a retro aesthetic and are popular among players who enjoy nostalgia. Games that feature this type of visual theme include Flappy Bird, Piano Tiles, and Don't Tap the White Tile.

Minimal

A third popular visual theme in hyper casual games is the minimalistic theme. Some hyper casual games feature minimalistic graphics with simple shapes and colors. These types of games often have a clean, modern aesthetic and are popular among players who prefer a more straightforward visual style. Games that feature this type of visual theme include Monument Valley, Pudding Monsters, and Stack Ball.

Realistic

Realistic visual themes also have a place in hyper casual games, these types of games often have a more mature aesthetic and are popular among players who prefer a more serious and detailed visual style. Some examples of games that use this type of theme are Subway Clash 3D, Real Strike and Fruit Ninja.

Stylised 3D

Finally, more recent hyper casual games are using stylised 3D graphics, which allows for more detailed and realistic-looking environments and characters, providing a more immersive experience and stronger brand. These types of games have become more popular in the recent years and they are expected to keep growing in popularity as the technology improves.

The visual theme of a hyper casual game is an important aspect that contributes to the overall appeal of the game.

Developers often choose a visual theme that aligns well with the game's theme and gameplay mechanics, and that appeals to their target audience.

The popularity of visual themes can change over time as new technologies and design trends emerge, and players preferences also shift.