Keeping players engaged with user-generated content: the benefits and challenges of incorporating UGC into hyper casual games

Have you heard of UGC? That means User Generated Content, and if you haven't, you definitely will soon! This is a highly trending topic in games, specifically in connection to blockchain and NFTs and such, where users can create their own content and possibly earn some money along the way.

We're going to provide some details about this topic, so get ready!

In order to keep players engaged and coming back for more, developers of hyper casual games can incorporate user-generated content (UGC) into the gameplay experience.

UGC refers to any content that is created by players and shared with others within the game. This can include things like levels, characters, artwork, or other assets that players create and share with their friends or the larger community.

There are several benefits to incorporating UGC into hyper casual games. One benefit is that it can add an extra layer of replay value to the game, as players can create and share their own content and play through the content created by others. This can help to keep the gameplay experience fresh and exciting, and encourage players to log in and play for longer periods of time.

Another benefit is that UGC can help to build a sense of community among players. By sharing their creations with others, players can connect with each other and form relationships around their shared interests. This can help to foster a sense of belonging and encourage players to stay engaged with the game.

There are also potential monetization opportunities with UGC. Some games allow players to sell their creations through in-game stores or marketplaces, allowing players to earn real money for their creations. This can be an attractive feature for players who are interested in creating content as a hobby or side gig.

However, there are also challenges to incorporating UGC into hyper casual games. One challenge is moderating the content to ensure that it is appropriate and meets the standards of the game. This can be time-consuming and resource-intensive, and it requires developers to establish clear guidelines and policies for what is acceptable.

Another challenge is ensuring that the UGC system is fair and balanced, so that players who create popular content are rewarded appropriately. This can involve setting up systems for rating and ranking content, as well as finding ways to fairly compensate creators for their work.

The incorporation of user-generated content can be a powerful way for developers of hyper casual games to keep players engaged and coming back for more. By allowing players to create and share their own content, developers can add an extra layer of replay value to the game, build a sense of community among players, and potentially monetize the content through in-game stores or marketplaces.

However, it is important for developers to carefully consider the challenges and put in place systems to ensure that the UGC system is fair and balanced.

Have you tried to incorporate UGC in your games? How is that going?