Apple's changes to App Store privacy policies: what does it mean for hyper casual games?

In 2021, Apple made a number of changes to its App Store policies that aimed to improve user privacy and give users more control over their data. These changes required app developers to self-report their data collection practices and to obtain explicit user consent for tracking. While these changes were primarily aimed at improving user privacy, they also had the potential to impact the way that developers monetize their apps and games.

One industry that was potentially affected by these changes was the hyper casual game market. Hyper casual games are known for their simple, easy-to-learn gameplay and quick session times, and they are often free-to-play, with optional in-app purchases available to enhance the gameplay experience. In-app purchases can include things like additional in-game currency, power-ups, or cosmetic items such as skins or costumes.

So, what did Apple's changes to its App Store policies mean for hyper casual games? Find a few potential impacts below.

Changes to data collection practices

Some developers of hyper casual games may have had to make changes to their data collection practices in order to comply with Apple's new policies. This could have included revising their privacy policies, updating their in-app consent prompts, or adjusting the way that they collect and use user data.

Alterations to in-app monetization strategies

Developers may have had to adjust their in-app monetization strategies in order to comply with the new policies. For example, they may have had to rely more on in-app ads or other forms of non-tracking-based monetization.

Increased user awareness of privacy

The changes to Apple's App Store policies may have raised awareness among users about their privacy and the way that their data is collected and used. This could have had the effect of making users more selective about the apps and games they download and more likely to opt out of tracking if given the choice.

Potential impact on ad targeting

The changes to Apple's policies may have had an impact on the way that developers target ads to users. With fewer options for tracking user data, developers may have had to rely more on contextual targeting or other methods to reach their desired audience.

While it is difficult to quantify the exact impact of Apple's changes to its App Store policies on the hyper casual game market, it is likely that these changes had some effect on the industry as a whole. Developers of hyper casual games may have had to make adjustments to their data collection practices and in-app monetization strategies in order to comply with the new policies. Additionally, the changes may have increased user awareness of privacy and had an impact on ad targeting.

It is worth noting that these changes are part of a broader trend towards increased user privacy and data protection, and they are likely to continue to shape the way that developers approach these issues in the future. By considering user privacy and data collection practices early on in the development process, developers can ensure that they are in compliance with current regulations and best practices, while also building trust and fostering a positive relationship with their users.

The long-term impact of these changes remains to be seen, and it is likely that the industry will continue to evolve and adapt as user privacy and data protection become increasingly important considerations.