Twists and Tips to Build Your Hyper Casual Portfolio

Looking for ways to broaden your current portfolio of mobile games? Have you been investing in the hyper casual genre and want to make sure you reach the most players possible? Look no further!

Before we get started, make sure that previous projects are stable and under control. Confirm that they have nice metrics supporting them, and that the foundations for a successful game are present!

With that in place for a single game (or maybe a few already, if you have been working hard!) now it is time to start thinking about your games portfolio. That is to say, all the games that you have available for players to download!

There are three main pillars to improve and expand on your existing games, which we'll go into detail right now.

Feature Sharing

The first thing to consider is whether some features that you have created for one game, would be suitable for another! This might seem obvious, but sometimes it helps to review and reconsider these.

Maybe one of your games has a promotion to encourage purchases of one specific item; is there a way to bring this same logic to all the others that don't have it? Or perhaps even more basic things, like haptic feedback (that's vibration, if you're wondering) or settings controls!

Of course, this becomes much easier if development is done with shareability in mind from the start.

Cross Promoting

Another thing that sometimes we tend to forget, mostly when working with smaller projects on a fast pace, is that older games still have their own loyal players that might be very interested in seeing what you create next. Or possibly someone installs an older game because they get intrigued about it, even though you have not updated it in quite a while.

These people that are already playing some of your games are great candidates for enjoying your new creations, and as such it is a great idea to let them know about all that right from the games they are playing already! Not to mention, it is way cheaper than creating media campaigns to reach out to potential players, right?

Consider having a simple system on all your games that you can enable to present the new games you want to feature (eg. a popup on launch, or a special button in the main menu, or maybe under the settings menu).

Ideally, you should be able to control the contents for this system without releasing new versions of the games, so you can make adjustments fast and easily.

And if you want a more advanced system, consider adding different filters (such as per game, or per country) as well as some kind of tracking/attribution to really understand how your players are moving from game to game.

Spinoffs

Finally, one amazing way to broaden your portfolio without a considerable investment, is to look into making spinoffs of existing projects.

If you have made a racing game with cars, could that work with motorcycles? Boats? Planes? Or possibly transforming a pet collection game that had dogs, and make new versions out of it focused on cats, hamsters, horses?

There are plenty of possibilities, it is mostly a matter of keeping an open mind, and look for opportunities to reframe previous projects as something new. Considering the low-effort and the potential to reach out to new audiences (or even further retain your current audience too), there is no denying that this is worth serious consideration.

Hopefully these tips can help you on your game development journey! As always, stay tuned for more quality information to successfully navigate the hyper casual games market!