How about a Battle Pass on your hyper casual game?

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Looking to add more content to your hyper casual game? Maybe it’s been successful, but now you want to turn it into something closer to a hybrid casual experience?

A Battle Pass is a feature in a game that allows players to unlock in-game items or bonuses by completing certain objectives or challenges. Here are a few main considerations when creating a Battle Pass feature in a hyper casual game.

Balance

It is important to balance the rewards provided by the Battle Pass with the time and effort required to unlock them. If the rewards are too easy to unlock, players may not see the value in purchasing the Battle Pass. If the rewards are too difficult to unlock, players may become frustrated and give up.

Variety

To keep players engaged, it is important to offer a variety of rewards through the Battle Pass. This can include a mix of in-game items, such as skins, weapons, and other virtual goods, as well as gameplay bonuses, such as extra lives or power-ups.

Progression

The Battle Pass should provide a clear progression system that allows players to track their progress and see how close they are to unlocking the next reward. This can help to keep players motivated and encourage them to continue playing.

Pricing

The price of the Battle Pass should be set at a level that is attractive to players and that reflects the value of the rewards provided. It is also important to consider the overall pricing strategy of the game, as the price of the Battle Pass may affect players' willingness to spend money on other in-app purchases.

Timing

The timing of the Battle Pass should be carefully considered. If it is released too soon after the launch of the game, players may not have had enough time to become invested in the game and may not see the value in purchasing the Battle Pass. On the other hand, if the Battle Pass is released too late, players may have already lost interest in the game.

And why could it be a great idea to introduce such a feature in your game? There are a few reasons why creating a Battle Pass feature in a hyper casual game could be very successful.

  • Revenue: Battle Passes can be a lucrative source of revenue for developers. Players are often willing to pay for the opportunity to unlock exclusive in-game items or bonuses, and the Battle Pass model allows developers to offer a variety of rewards at different price points.
  • Engagement: Battle Passes can help to keep players engaged with the game over a longer period of time. By providing a progression system and a variety of rewards, Battle Passes can encourage players to continue playing in order to unlock the next reward.
  • Customization: Battle Passes can allow players to customize their in-game experience by unlocking new skins, weapons, and other virtual goods. This can help to create a sense of ownership and can make the game more enjoyable for players.
  • Community: Battle Passes can create a sense of community within the game, as players work together to complete challenges and unlock rewards. This can help to foster a sense of loyalty and can encourage players to continue playing the game.

While creating a Battle Pass feature in a hyper casual game can present some challenges, it can also provide a number of benefits in terms of revenue, engagement, customization, and community building.